Overview
Track complete customer journeys from LinkedIn ad clicks and get real-time ROAS measurement with profit calculation for B2B advertising
Why integrate LinkedIn Ads with Attribuly?
Achieve precise advertising performance tracking and profit analysis through deep integration between Attribuly and LinkedIn Ads
Complete Customer Journey Tracking
Visualize the complete customer journey from LinkedIn ad clicks to final conversions, including cross-channel touchpoint analysis and attribution modeling.
- Real-time tracking of LinkedIn ad clicks to conversion paths
- Multi-touch attribution analysis
- Cross-device user behavior tracking
- Customer lifetime value calculation
Precise ROAS Calculation
Calculate return on ad spend based on real conversion data to help optimize LinkedIn advertising strategies and budget allocation.
- Real-time ROAS monitoring and reporting
- ROAS breakdown by campaigns and ad groups
- Historical ROAS trend analysis
Profit Calculation & Analysis
True profit calculation considering product cost, ad cost, shipping cost, and other relevant factors, providing more accurate advertising performance metrics than ROAS alone.
- Product-level profit margin analysis
- Ad cost vs profit comparison
- ROI vs ROAS comparative analysis
How to set up
Two simple steps to complete LinkedIn Ads integration with Attribuly for comprehensive attribution tracking
Authorize LinkedIn with OAuth
Securely connect your LinkedIn Ads account through OAuth 2.0. Attribuly will automatically apply URL parameters for seamless integration.
Setup Steps:
- Click 'Connect Now' button
- Login to your LinkedIn Campaign Manager account
- Authorize Attribuly to access your ad data
- Verify connection status and permissions
View Attribution Report
Access comprehensive attribution reports to track the complete customer journey for each order from LinkedIn ad clicks to conversions.
Setup Steps:
- Navigate to the Attribution Dashboard
- Select "Channel" dimension,
- Click conversion numbers
- Get a detailed breakdown
Quick Setup Checklist
Ensure the following items are completed for optimal LinkedIn Ads tracking performance
LinkedIn Connected
OAuth authorization completed
Spend Data Displayed
Ad spend data correctly shown
More integration features
B2B Marketing Optimization
LinkedIn advertising optimization features designed specifically for B2B marketing scenarios, including lead value calculation and sales funnel analysis.
- Dynamic Lead value calculation
- Leads by campaign and ad group
- Cost per lead
- Conversion rate per lead
- Long-term customer value prediction
ROAS vs Profit: More Accurate Advertising Performance Assessment
Traditional ROAS only considers revenue, while our profit calculation accounts for real costs, providing more accurate return on investment analysis