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Overview

Track clicks from Criteo ads, monitor complete customer journeys, and view Criteo as a channel in attribution reports.

Why Integrate Criteo with Attribuly?

Click tracking

Track all clicks originating from Criteo ads with precise attribution to understand which campaigns drive the most valuable traffic.

Full journey visibility

Monitor the complete customer journey from Criteo ad click to conversion, including all touchpoints and interactions.

Attribution insights

View Criteo as a dedicated channel in your attribution reports to measure its true impact on your marketing performance.

How to set up

01

Access Criteo Commerce Growth Platform

Navigate to your Criteo Commerce Growth platform and select Campaigns from the left navigation panel.

  • Login to Commerce Growth platform
  • Navigate to Campaigns section
  • Access campaign overview
02

Configure Ad Set Tracking

Click on the Ad sets tab, select the three dots icon against your target Ad set, and choose "Ads tracking".

  • Select Ad sets tab
  • Choose target Ad set
  • Access Ads tracking settings
03

Add Tracking Parameters

Copy and paste the Attribuly tracking parameters to enable click tracking and attribution reporting.

  • &dm_net=criteo parameter
  • &dm_cam={{criteo_campaign_id}}
  • &dm_grp={{adsetid}} & &dm_ad={{adid}}

Tracking Parameters

Copy and paste these tracking parameters into your Criteo campaign settings:

&dm_net=criteo&dm_cam={{criteo_campaign_id}}&dm_grp={{adsetid}}&dm_ad={{adid}}&dm_cam_name=YOUR-CAMPAIGN-NAME&dm_grp_name=YOUR-ADSET-NAME&dm_ad_name=YOUR-AD-NAME
Note: Replace YOUR-CAMPAIGN-NAME, YOUR-ADSET-NAME, and YOUR-AD-NAME with your actual campaign details.