New features, improvements, and fixes in Attribuly.
3 updates
Enabling server-side tracking with the Facebook CAPI interface, you now send more & accurate conversion feed data to Facebook. So Facebook will utilize browser and server-side data, to find your ideal customers faster. We see an 11% higher conversion rate and 33% lower acquisition cost.
Now you may dive deeper into a detailed single customer journey in Conversion paths, to get more insight into customer buying patterns.
To do so, click every conversion number, you will see the pop-up. 🎊
The position-based model puts more credit to the first & last touch points in the customer conversion journey. Click here to get more. Now, this model is available for all attribution features. 🎉